So far, The 4-Hour Chef has had some great allies, including Panera (complete with new hidden Slow-Carb Diet menu), BitTorrent (bundle here), and Hastings. In San Francisco, Samovar Tea Lounges in now selling signed copies in all locations! But I’m most excited about my next partner: you. What to do if 1,000+ books stores are …
Meet The New York City Food Marathon: 26.2 Dishes in 26 Locations in 24 Hours
Excess can sometimes be delicious. Thanksgiving is a great example. The NYC Food Marathon, however, takes things to an entirely new level. Think of it as a 24-hour Thanksgiving on steroids: 26.2 iconic dishes in 26 locations, all hit by foot in 24 hours. It’s one of the most insanely fun ways to spend a …
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The 4-Hour Chef is LIVE — Dr. Oz, NYC Cabs, TaskRabbit, London, and More
The 4-Hour Chef has arrived and is available today. It’s 672 pages of full-color goodness that required blood, sweat, and tears (literally) for nearly two years. Putting it together was brutal. In the end, I think it’s the best book I’ve written, a very unusual choose-your-own-adventure guide to learning and life. I really hope you like …
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The 4-Hour Chef is Available 24 Hours Early… in Panera Bread?!?
Barnes & Noble is boycotting The 4-Hour Chef in its 723 or so retail locations nationwide. That makes me cry a little, but… Panera Bread has nearly 1,500 bakery-cafes in the US. Starting today, Monday, November 19th, I’m running an experiment with my good friends at Panera. 24 hours before the official pub date of …
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The 4-Hour Chef – Samples from All Sections (Plus: $5 Amazon Gift Cards)
Thanksgiving 2011–Darya Pino of Summer Tomato, chowing down at my house. Food = Love. I can’t wait for launch! Less than 48 hours away… To whet your appetite, here are sample pages from every section of The 4-Hour Chef. The PDFs are far prettier (and from the book), but the blog posts may load faster: Front …
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The 4-Hour Chef Cinematic Trailer – Plus $2,500 Video Competition
For The 4-Hour Chef, I want to do things differently. The above cinematic trailer is more playful than the intense 4-Hour Body trailer, and the storytelling takes a completely different approach. Today also marks the launch of the official 4-Hour Chef site, which has photos, book outlines, and more. In total, we now have four …
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The 4-Hour Chef Trailer – Book Overview
And the behind-the-scenes 4-Hour Chef video from my friends at Epipheo Studios…
The 4-Hour Chef – The First Chapter and a Publishing First
The introduction to The 4-Hour Chef. The book has 1,000+ photographs and 100+ illustrations. If you missed the big news, The 4-Hour Chef is being boycotted by 700+ bookstores across the United States, led by Barnes & Noble. Why? Because I’m the next big bet from Amazon Publishing. I now have armies of booksellers hoping …
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The 4-Hour Body Million-Pound March (and $1,000,000 Pot)
Many readers have lost 150+ pounds using The Slow-Carb Diet®. How can you lose at least 4%? What if you could make dieting failure-proof? What if I could guarantee that you’d lose that last handful of abdominal fat? Today marks my best attempt to do just that. The target is to collectively lose 1,000,000 pounds …
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How to Shuck an Oyster – The Nation's #1 Shucker Shares His Technique
This is a tiny snack of a post. Consider it a 4-Hour Chef amuse-bouche. Amuse-bouche literally means “mouth amuser” in French, and it’s a single-bite hors d’œuvre served at the beginning of a meal. While in Seattle for mischief with the Delve Kitchen boys, I ended up at Taylor Shellfish Farms. There, I had the …
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