The Shortcut to the Shortcut: The 4 Key Principles of The 4-Hour Body

This short presentation, delivered in Berlin at the NEXT Conference, covers the four key principles of the #1 New York Times bestseller, The 4-Hour Body. It also includes an interview with the fantastic David Rowan, editor of Wired Magazine in the UK. The Q&A covers smart drugs, Ambien, measurement of “thoughts” (prefrontal cortex activity), and …

Behind the Scenes: How to Make a Movie Trailer for Your Product (or Book)

Behind the Scenes: How to Make a Movie Trailer for Your Product (or Book)

I first met filmmaker Adam Patch, courtesy of David Brundage on Facebook, over Thai food in San Francisco. It was a warm evening in the Mission district, a good omen and unusual blessing. The goal of our meeting was simple: to see if we clicked and, passing that hurdle, to plot the making of “the …

‘Unrealistic’ Athletic Goals: Why and How to Pursue Them

‘Unrealistic’ Athletic Goals: Why and How to Pursue Them

Human flight in the form of judo. (Photo: Fabiogis50) Pavel Tsatsouline was punching me in the ass. It’s not every day that you have a former Soviet Special Forces instructor punch you in the butt cheeks. But it was the second day of Russian Kettlebell Certification (RKC), and we were practicing constant tension, one of …

How to Master the Art of Seasoning: 5 Tips for Reinventing the Slow-Carb Diet

How to Master the Art of Seasoning: 5 Tips for Reinventing the Slow-Carb Diet

The Slow-Carb Diet need not be boring. Moreover, it doesn’t take much to jump from repetitive to inventive. In my case, even as a grass-fed beef aficionado, I grew weary of flank with nothing more than salt and pepper. Game meats made things more interesting, but the real gold was struck when I began experimenting …

Housecleaning and Clarifications: Blog Content, 4HB Corrections, Competition Winners, Slow-Carb Mistakes, and More

Housecleaning and Clarifications: Blog Content, 4HB Corrections, Competition Winners, Slow-Carb Mistakes, and More

(Photo: Felipe Morin) Holy crap. The 4-Hour Body (4HB) has ended up producing an avalanche of questions. There are definitely a few gems hidden amongst the rubble, and more than a few typos were unearthed in the process. This post — mostly how-to with a few bits of entertainment — is purely for tying up …

Spot Reduction Revisited: Removing Stubborn Thigh Fat

Spot Reduction Revisited: Removing Stubborn Thigh Fat

Is it possible to remove fat from specific areas of the body? (Photo of low-fat legs: Kirikiri) (Preface: This is one of the “bonus chapters” for The 4-Hour Body. My sincerest apologies for the confusion! All bonus materials can be found here. Enjoy! New forums and more coming very soon…) I’m allergic to food. Every …

The Perfect Posterior: Kettlebell Swings and Cheap Alternatives

The Perfect Posterior: Kettlebell Swings and Cheap Alternatives

Tracy: 100+ lbs. lost with 2-3 sessions per week. In The 4-Hour Body, I profiled Tracy R., a mother of two who lost more than 100 pounds. The secret wasn’t marathon aerobics sessions, nor was it severe caloric restriction. It was the Russian kettlebell swing, twice a week for an average of 15–20 minutes. Her …

The Value of Self-Experimentation [Plus: Extreme Videos – Do Not Try This At Home]

The following is an excerpt from the appendices of The 4-Hour Body, which explores a common question: Can self-experimentation be valid at all, compared to placebo-controlled studies? As we shall see, self-experimentation need not be extreme (I do the extremes so you don’t have to), and you can make significant discoveries with a sample size …