Tim Ferriss

The Tim Ferriss Show: Joe De Sena on Grit, Endurance, and Building Empires (#16)

Spartan Race

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Ep. 16 – Joe De Sena on Grit, Endurance, and Building Empires

This episode is brought to you by…you guys. To help keep this podcast going, please check out the Tim Ferriss Book Club, where, every 1-2 months, I highlight one book that’s changed my life. Here are the first four books.

Now, on to our guest…Joe De Sena.

Joe De Sena is the co-founder of The Death Race, Spartan Race (1M+ competitors), and more. Among other things, he has completed the famously grueling Iditarod dogsledding race…on FOOT. And what about the Badwater Ultramarathon (135 miles at over 120 °F/49 °C), Vermont 100, and Lake Placid Ironman? He did all of those in ONE WEEK. The man is a maniac, and he’s a very strategic businessman.

This episode covers his story, as well as his approaches to grit, endurance, and building empires.

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Show notes and links (e.g. mentioned books, resources) can be found below.

You can find the transcript of this episode here. Transcripts of all episodes can be found here.

Enjoy!

If you’ve missed previous episodes, here are two you might enjoy:

Episode 2: Joshua Waitzkin
Episode 9: The 9 Habits to Stop Now — The Not-To-Do List

Show Notes and Select Links from Episode 16

  • The story of his entrepreneurial beginnings — pool boy to the organized crime figures of New York
  • Becoming an expert in women’s clothing
  • How he ended up on Wall Street, and why it led Joe to adventure races
  • What is the Death Race, and who enters a race with a name like that?
  • 3 races and a wedding (saying “yes” can get you in trouble)
  • How the Spartan Race became a global phenomenon
  • Behind the scenes of Spartan Up!
  • Much more….

LINKS FROM EPISODE 16

Books Mentioned in the Episode

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Coyote

A card game by Tim Ferriss and Exploding Kittens

COYOTE is an addictive card game of hilarity, high-fives, and havoc! Learn it in minutes, and each game lasts around 10 minutes.

For ages 10 and up (though I’ve seen six-year olds play) and three or more players, think of it as group rock, paper, scissors with many surprise twists, including the ability to sabotage other players. Viral videos of COYOTE have been watched more than 250 million times, and it’s just getting started.

Unleash your trickster spirit with a game that’s simple to learn, hard to master, and delightfully different every time you play. May the wit and wiles be with you!

Keep exploring.